Kony 2012

Invisible Children launched a new initiative this week called Kony 2012. The idea is to not only draw attention to the crimes being perpetrated by the Lord’s Resistance Army (LRA) but to create a movement designed to bring Kony to justice by the end of the year.

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

The movement is particularly timely as the Voice of America is reporting that thousands have fled their homes recently to escape LRA attacks in the Congo.

UNHCR spokeswoman Fatoumata Lejeune-Kaba said the most recent attacks took place in the village of Bagulupa, 55 kilometers east of Dungu. ‚ÄúThere have been 20 attacks since the beginning of this year. One person was killed and 17 abducted during these incidents,” Lejeune-Kaba said.

“Abducted civilians are often used as porters, while the LRA has forced young women into sexual slavery…According to information gathered by our staff, most newly displaced were already displaced by previous LRA attacks,” Lejeune-Kaba added. “Other civilians could be displaced in areas that humanitarian agencies cannot reach due to insecurity and poor road access.”

Not unlike similar movements by other grassroots organizations of its kind, Invisible Children are attempting to leverage social media and local activists to drive the project.